About

I’m a visionary and creative executive who defines future state visions and value proposition solutions for award-winning customer experiences.

Titles I've carried as seasoned design leader

Global Senior Director of UX.
SVP UX
Global Senior Director of UX.
Global Senior Director of UX.
Global Senior Director of UX.
VP of UX Design
Head of UXD
UX Senior Advisor

Web platforms that I

Core Competencies

  • E-commerce expertise [Retail (B2C) and(B2B)] and wholesale e-commerce strategy
  • HIPPA proficiency for the healthcare industry
  • Digital Marketing Strategy
  • A/B, Card Sort and User Experience Research
  • iOS, Android, Web, Multiscreen andWearables design
  • Prototyping, storytelling and journey-map expert
  • UXD, UCD, HCI, UIUX
  • Worked and collaborated with the top 50brands in the world
  • Design system creation
  • GUI planning & design
  • Mentorship / Training
  • Team & Project Management
  • Usability protocols
  • UX Strategist
  • Branding strategy and design
  • Digital Business Strategist
  • Salesforce UX/UI Design for classic and lightning version

Expertise

  • UX Design
  • UI Design
  • UX Research
  • Brand Design
  • Style Guides & Design Systems
  • Digital Business Strategy
  • E-Commerce
  • Training And Mentorship
  • Coaching
  • Project Management
  • Consulting
  • Evangelization

Industry knowledge

Fintech
Finserv

credit-card marketplace, investment and insurance

Modern
Governance

Boards tools that provides good governance. Saas.

Healthcare, Wellness & Fitness

Healthcare marketplace, scheduling tools for wellness and fitness.

E-Commerce,
Omni-Channel, Retail

From telcos to automotive, online retail shops and emerging markets.

Software expertise

Database
  • SQL Server
  • My SQL
Usability testing
  • Usertesting
  • Userzoom
  • Validately
  • Qualtrics
Collaboration
  • Basecamp
  • JIRA
  • Flow
  • Trello
  • Confluence
  • Evernote
  • Mindmister
  • Github
  • Bitbucket
  • Miro
  • Lucidchart
  • Notion.
Operating System
  • Mac OS
  • Linux
  • Windows

Prototyping tools
  • Invision
  • Fluid
  • Sketch
  • Axure
  • Xcode
  • Keynote
  • HockeyApp
  • TestFlight
  • Lucidchart
  • Poto.io
  • UserTesting
  • TeaLeaf
  • Eyequant
  • Justinmind
  • Principal
  • Webflow.

Languages - web tools
  • CSS
  • HTML
  • DHTML
  • JavaScript
  • XML

CMS & CRM, E-Commerce
  • Squarespace
  • Magento Commerce
  • Wordpress
  • Shopify
  • Bigcommerce
  • Sugar
  • SalesForce
  • Demandware
  • Vtex
  • Webflow.

Skills & Languages

Skills
  • UX Design
  • User Centric-Design
  • User Interface Design
  • Human Computer Interaction
  • UX Research
Languages
  • English (Native)
  • Spanish (Native)
  • Portuguese (Mid-Level)
  • Italian (Mid-Level)

Academics

My outstanding academic qualifications include post-graduate studies in Marketing and Management as well as Finance and a bachelor’s degree in Business Administration with studies at StanfordUniversity. I combine this with years of leadership and management experience with strengths in User Experience Design and User Center Design, project management, User Interface Development, Digital Business Strategy, OnlineBranding, iOS, Android and e-commerce platforms. I am also an expert in PR client relations and pitch development.

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Résumé

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