BRAND - a quick reflection

A product is an object....

a brand is a personality!

A product is sold by a merchant....

a brand is bought by a customer!

A product is quickly outdated....

a brand is timeless!


a brand is not...

A trademark (these are legal properties).

A mission statement (These is a reminder).

A logo or Slogan (These are signatures).

A product or Service (These are just the tangibles).

An advertisement (These deliver your message).

Source: 60 minute brand strategist by Idris Mootee