46 Rules of Genius
Just finish reading this book and I was fascinated!
I'm fan of Marty Neumeier's books. they are incredible easy to understand and simple to digest. During my last trip this past week y read this book on a plane TWICE!, yeap, twice! I was so exited about all the things that I was "discovering" that as soon I finish the book I read it again.
Totally recommend and suggest to any entrepreneur, risk taker, innovator, designer, freelancer, or anyone that is looking for better ways to be more efficient and effective. Very short book, very precise and direct.
about the author:
Marty Neumeier is an author, designer, and business adviser whose mission is to bring the principles and processes of creativity to industry. His series of “whiteboard” books includes The Brand Gap, widely considered the foundation of modern brand-building; Zag, named one of the “top hundred business books of all time” for its insights into brand strategy; and The Designful Company, a guide to building a culture of nonstop innovation. His latest book, The 46 Rules of Genius, lays out a universal map to innovation mastery.
In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures.
Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of innovation, brand, and design. Between trips, he and his wife divide their time between California and southwest France.